Privacy Policy

Use of our website or services constitutes your acceptance of this agreement.

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions
Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.

Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

Business, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers’ personal information and determines the purposes and means of the processing of Consumers’ personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers’ personal information, that does business in the State of California.

CCPA and/or CPRA refers to the California Consumer Privacy Act (the “CCPA”) as amended by the California Privacy Rights Act of 2020 (the “CPRA”).

Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to White Peak Growth Partners, LLC, 1 E. Liberty Street, Suite 600, Reno, NV 89501.

Consumer, for the purpose of the CCPA/CPRA, means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.

Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

Country refers to: Nevada, United States

Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.

Personal Data is any information that relates to an identified or identifiable individual.

For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.

Service refers to the Website.

Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Website refers to https://mercuryreviews.com and https://reviews.mercuryreviews.com.

You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data
Types of Data Collected
Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:
  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

  • Type: Session Cookies
  • Administered by: Us
  • Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Cookies Policy / Notice Acceptance Cookies

  • Type: Persistent Cookies
  • Administered by: Us
  • Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies

  • Type: Persistent Cookies
  • Administered by: Us
  • Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Tracking and Performance Cookies

  • Type: Persistent Cookies
  • Administered by: Third-Parties
  • Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data
The Company may use Personal Data for the following purposes:
  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • To deliver targeted advertising to You: We may use Your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to Your interests and/or location and to measure its effectiveness.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
We may share Your personal information in the following situations:
  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to advertise on third party websites to You after You visited our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.
Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability
Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Analytics

We may use third-party Service providers to monitor and analyze the use of our Service.

Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Meta
Their Privacy Policy can be viewed at https://www.facebook.com/privacy/policy/

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We may use Email Marketing Service Providers to manage and send emails to You.

Clientjoy
Their Privacy Policy can be viewed at https://www.clientjoy.io/legal/privacy-policy

SendFox

Their Privacy Policy can be viewed at https://sendfox.com/privacy

Behavioral Remarketing

The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use our Service so that We can improve our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You.

These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:

  • Measure and analyze traffic and browsing activity on Our Service
  • Show advertisements for our products and/or services to You on third-party websites or apps
  • Measure and analyze the performance of Our advertising campaigns

Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:

  • The NAI’s opt-out platform: http://www.networkadvertising.org/choices/
  • The EDAA’s opt-out platform http://www.youronlinechoices.com/
  • The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.

We may share information, such as hashed email addresses (if available) or other online identifiers collected on Our Service with these third-party vendors. This allows Our third-party vendors to recognize and deliver You ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below.

The third-party vendors We use are:

Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy
 
Facebook
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/516147308587266
To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

Usage, Performance and Miscellaneous

We may use third-party Service Providers to maintain and improve our Service.

Invisible reCAPTCHA
We may use an invisible captcha service named reCAPTCHA. reCAPTCHA is operated by Google.

The reCAPTCHA service may collect information from You and from Your Device for security purposes.

The information gathered by reCAPTCHA is held in accordance with the Privacy Policy of Google: https://www.google.com/intl/en/policies/privacy/

CCPA/CPRA Privacy Notice

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of personal information which we may collect or may have been collected from California residents within the last twelve (12) months.

Please note that the categories and examples provided in the list below are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact collected by Us, but reflects our good faith belief to the best of Our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of personal information would only be collected if You provided such personal information directly to Us.

Category A: Identifiers.
Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, or other similar identifiers.

Collected: Yes.

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.

Collected: Yes.

Category C: Protected classification characteristics under California or federal law.
Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

Collected: No.

Category D: Commercial information.
Examples: Records and history of products or services purchased or considered.

Collected: No.

Category E: Biometric information.
Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

Collected: No.

Category F: Internet or other similar network activity.
Examples: Interaction with our Service or advertisement.

Collected: Yes.

Category G: Geolocation data.
Examples: Approximate physical location.

Collected: No.

Category H: Sensory data.
Examples: Audio, electronic, visual, thermal, olfactory, or similar information.

Collected: No.

Category I: Professional or employment-related information.
Examples: Current or past job history or performance evaluations.

Collected: No.

Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

Collected: No.

Category K: Inferences drawn from other personal information.
Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Collected: No.

Category L: Sensitive personal information.
Examples: Account login and password information, geolocation data.

Collected: Yes.

Under CCPA/CPRA, personal information does not include:

  • Publicly available information from government records
  • Deidentified or aggregated consumer information
  • Information excluded from the CCPA/CPRA’s scope, such as:
  •  
  • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data
  • Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994
Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from You. For example, from the forms You complete on our Service, preferences You express or provide through our Service.
  • Indirectly from You. For example, from observing Your activity on our Service.
  • Automatically from You. For example, through cookies We or our Service Providers set on Your Device as You navigate through our Service.
  • From Service Providers. For example, third-party vendors to monitor and analyze the use of our Service, third-party vendors to deliver targeted advertising to You, or other third-party vendors that We use to provide the Service to You.
Use of Personal Information

We may use or disclose personal information We collect for “business purposes” or “commercial purposes” (as defined under the CCPA/CPRA), which may include the following examples:

  • To operate our Service and provide You with Our Service.
  • To provide You with support and to respond to Your inquiries, including to investigate and address Your concerns and monitor and improve our Service.
  • To fulfill or meet the reason You provided the information. For example, if You share Your contact information to ask a question about our Service, We will use that personal information to respond to Your inquiry.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to You when collecting Your personal information or as otherwise set forth in the CCPA/CPRA.
  • For internal administrative and auditing purposes.
  • To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity, including, when necessary, to prosecute those responsible for such activities.
  • Other one-time uses.

Please note that the examples provided above are illustrative and not intended to be exhaustive. For more details on how we use this information, please refer to the “Use of Your Personal Data” section.

If We decide to collect additional categories of personal information or use the personal information We collected for materially different, unrelated, or incompatible purposes We will update this Privacy Policy.

Disclosure of Personal Information

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of personal information for business or commercial purposes:

Category A: Identifiers
Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Category F: Internet or other similar network activity

Please note that the categories listed above are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact disclosed, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been disclosed.

When We disclose personal information for a business purpose or a commercial purpose, We enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Share of Personal Information

We may share, and have shared in the last twelve (12) months, Your personal information identified in the above categories with the following categories of third parties:

Service Providers
Our affiliates
Our business partners
Third party vendors to whom You or Your agents authorize Us to disclose Your personal information in connection with products or services We provide to You

Sale of Personal Information

As defined in the CCPA/CPRA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s personal information by the Business to a third party for valuable consideration. This means that We may have received some kind of benefit in return for sharing personal information, but not necessarily a monetary benefit.

We do not sell personal information as the term sell is commonly understood. We do allow Service Providers to use Your personal information for the business purposes described in Our Privacy Policy, for activities such as advertising, marketing, and analytics, and these may be deemed a sale under CCPA/CPRA.

We may sell and may have sold in the last twelve (12) months the following categories of personal information:

Category A: Identifiers
Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Category F: Internet or other similar network activity

Please note that the categories listed above are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact sold, but reflects our good faith belief to the best of Our knowledge that some of that information from the applicable category may be and may have been shared for value in return.

Sale of Personal Information of Minors Under 16 Years of Age

We do not knowingly collect personal information from minors under the age of 16 through our Service, although certain third party websites that we link to may do so. These third-party websites have their own terms of use and privacy policies and We encourage parents and legal guardians to monitor their children’s Internet usage and instruct their children to never provide information on other websites without their permission.

We do not sell the personal information of Consumers We actually know are less than 16 years of age, unless We receive affirmative authorization (the “right to opt-in”) from either the Consumer who is between 13 and 16 years of age, or the parent or guardian of a Consumer less than 13 years of age. Consumers who opt-in to the sale of personal information may opt-out of future sales at any time. To exercise the right to opt-out, You (or Your authorized representative) may submit a request to Us by contacting Us.

If You have reason to believe that a child under the age of 13 (or 16) has provided Us with personal information, please contact Us with sufficient detail to enable Us to delete that information.

Your Rights under the CCPA/CPRA

The CCPA/CPRA provides California residents with specific rights regarding their personal information. If You are a resident of California, You have the following rights:

  • The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
  • The right to know/access. Under CCPA/CPRA, You have the right to request that We disclose information to You about Our collection, use, sale, disclosure for business purposes and share of personal information. Once We receive and confirm Your request, We will disclose to You:
  • The categories of personal information We collected about You
  • The categories of sources for the personal information We collected about You
  • Our business or commercial purposes for collecting or selling that personal information
  • The categories of third parties with whom We share that personal information
  • The specific pieces of personal information We collected about You
  • If we sold Your personal information or disclosed Your personal information for a business purpose, We will disclose to You: 
  • The categories of personal information categories sold
  • The categories of personal information categories disclosed
  • The right to say no to the sale or sharing of Personal Data (opt-out). You have the right to direct Us to not sell Your personal information. To submit an opt-out request, please see the “Do Not Sell My Personal Information” section or contact Us.
  • The right to correct Personal Data. You have the right to correct or rectify any inaccurate personal information about You that We collected. Once We receive and confirm Your request, We will use commercially reasonable efforts to correct (and direct our Service Providers to correct) Your personal information, unless an exception applies.
  • The right to limit use and disclosure of sensitive Personal Data. You have the right to request to limit the use or disclosure of certain sensitive personal information We collected about You, unless an exception applies. To submit, please see the “Limit the Use or Disclosure of My Sensitive Personal Information” section or contact Us.
  • The right to delete Personal Data. You have the right to request the deletion of Your Personal Data under certain circumstances, subject to certain exceptions. Once We receive and confirm Your request, We will delete (and direct Our Service Providers to delete) Your personal information from our records, unless an exception applies. We may deny Your deletion request if retaining the information is necessary for Us or Our Service Providers to:
  • Complete the transaction for which We collected the personal information, provide a good or service that You requested, take actions reasonably anticipated within the context of our ongoing business relationship with You, or otherwise perform our contract with You.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if You previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on Your relationship with Us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which You provided it.
  • The right not to be discriminated against. You have the right not to be discriminated against for exercising any of Your consumer’s rights, including by:
  • Denying goods or services to You
  • Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
  • Providing a different level or quality of goods or services to You
  • Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services
Exercising Your CCPA/CPRA Data Protection Rights

Please see the “Do Not Sell My Personal Information” section and “Limit the Use or Disclosure of My Sensitive Personal Information” section for more information on how to opt out and limit the use of sensitive information collected.

Additionally, in order to exercise any of Your rights under the CCPA/CPRA, and if You are a California resident, You can contact Us:

  • By email: growth@whitepeak.io

Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request related to Your personal information.
Your request to Us must:

  • Provide sufficient information that allows Us to reasonably verify You are the person about whom We collected personal information or an authorized representative
  • Describe Your request with sufficient detail that allows Us to properly understand, evaluate, and respond to it

We cannot respond to Your request or provide You with the required information if We cannot:

  • Verify Your identity or authority to make the request
  • And confirm that the personal information relates to You

We will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Any disclosures We provide will only cover the 12-month period preceding the verifiable request’s receipt.

For data portability requests, We will select a format to provide Your personal information that is readily usable and should allow You to transmit the information from one entity to another entity without hindrance.

Do Not Sell My Personal Information

As defined in the CCPA/CPRA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s personal information by the Business to a third party for valuable consideration. This means that We may have received some kind of benefit in return for sharing personal information, but not necessarily a monetary benefit.

We do not sell personal information as the term sell is commonly understood. We do allow Service Providers to use Your personal information for the business purposes described in Our Privacy Policy, for activities such as advertising, marketing, and analytics, and these may be deemed a sale under CCPA/CPRA.

You have the right to opt-out of the sale of Your personal information. Once We receive and confirm a verifiable consumer request from You, we will stop selling Your personal information. To exercise Your right to opt-out, please contact Us.

The Service Providers we partner with (for example, our analytics or advertising partners) may use technology on the Service that sells personal information as defined by the CCPA/CPRA law. If you wish to opt out of the use of Your personal information for interest-based advertising purposes and these potential sales as defined under CCPA/CPRA law, you may do so by following the instructions below.

Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that You use.

Website

If applicable, click “Privacy Preferences”, “Update Privacy Preferences” or “Do Not Sell My Personal Information” buttons listed on the Service to review your privacy preferences and opt out of cookies and other technologies that We may use. Please note that You will need to opt out from each browser that You use to access the Service.

Additionally, You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:

  • The NAI’s opt-out platform: http://www.networkadvertising.org/choices/
  • The EDAA’s opt-out platform http://www.youronlinechoices.com/
  • The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If you change browsers or delete the cookies saved by your browser, You will need to opt out again.

Mobile Devices

Your mobile device may give You the ability to opt out of the use of information about the apps You use in order to serve You ads that are targeted to Your interests:

  • “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices
  • “Limit Ad Tracking” on iOS devices

You can also stop the collection of location information from Your mobile device by changing the preferences on Your mobile device.

Limit the Use or Disclosure of My Sensitive Personal Information

If You are a California resident, You have the right to limit the use and disclosure of Your sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average Consumer who requests such services or goods.

We collect, use and disclose sensitive personal information in ways that are necessary to provide the Service. For more information on how We use Your personal information, please see the “Use of Your Personal Data” section or contact us.

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals.

However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.

Your California Privacy Rights (California’s Shine the Light law)

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.

If you’d like to request more information under the California Shine the Light law, and if You are a California resident, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if You are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: mercury@whitepeak.io
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church reviews

Churches

Improve Your Church's Online Visibility

Extend Your Online Presence to Reach Your Community

Mercury provides churches with a unique platform to reach extend their digital reach and local SEO. It encourages congregation members and visitors to share uplifting experiences, enhancing your church's visibility and influence online.

Foster Faith and Connect with Believers

Mercury, as a sophisticated review management system, assists churches in creating an inviting and inspiring online image. This modern approach to reputation management and review marketing is a practical, impactful alternative to traditional outreach methods, perfectly suited for the unique digital needs of churches.

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Addiction Treatment Centers

Extend Your Treatment Facility's Online Reach

Generate More Clients by Showcasing Your Care and Compassion

Mercury offers addiction treatment centers a perfect and secure platform to enhance their Internet visibility and local SEO. It simplifies the process for those in recovery and their families to share inspiring recovery stories, significantly improving your facility's online search rankings.

Cultivate Trust and Broaden Your Impact

Mercury's advanced review management system helps addiction treatment centers build a strong, empathetic online presence. It's a tailored, effective solution for reputation and marketing needs unique to addiction recovery.

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Child Care Providers

Showcase the Love You Have for Kiddos

Win More Clients and Respond to Reviews Just Got Easier

Mercury offers child care centers a dynamic platform to amplify their online visibility and local SEO. It enables a seamless channel for parents to share their positive stories, thereby elevating your center's online stature and visibility in search engine results.

Nurture Trust and Expand Your Clientele

Mercury helps child care providers build a trusted and engaging online presence. It's a smart, effective way to market, perfectly suited for running a successful child care business.

Terms & Conditions

Use of our website or services constitutes your acceptance of this agreement.

These Terms and Conditions (“Terms”) govern transactions entered into between Customer (as defined below) and White Peak Growth Partners LLC d/b/a Mercury Reviews (“Mercury Reviews”).

By accepting these Terms, either by clicking a box indicating your acceptance, executing an order form or other document that references these Terms, by using (or making any payment for) the Mercury Reviews Platform, or by otherwise affirmatively indicating your acceptance of these Terms, you: (i) agree to these Terms on behalf of the organization, company, or other legal entity for which you act (“Customer”); (ii) you represent that you have the authority to bind Customer to these Terms. If you do not have such authority, or if you do not agree with these Terms, you must not accept these Terms and may not use the Mercury Reviews Platform. The collection, use, sharing, and protection of Customer Personal Information (defined below), is governed by the Mercury Reviews Privacy Policy (“Privacy Policy”). Customer hereby consents to the Privacy Policy.

These Terms together with the pricing terms mutually agreed by the parties and set forth in Customer’s account constitute the “Agreement” by and between Mercury Reviews and Customer. The parties agree as follows:

  1. Definitions.
    1. “Authorized Users” means Customer employees, Customer’s contractors, and any other individual, in each case, for whom Customer has paid all applicable fees to permit them to access the Mercury Reviews Platform. 
    2. “Customer Personal Information” means Personal Information of Customer’s clients that is provided by Customer to Mercury Reviews, uploaded by Customer to the Mercury Reviews Platform, or collected by or on behalf of Customer from Customer’s clients using the Mercury Reviews Platform under this Agreement.
    3. “Documentation” means any online help files or instructions published by Mercury Reviews that describe the installation, operation, use, or technical specifications of the Mercury Reviews Platform.
    4. “Mercury Reviews Platform” means access to Mercury Reviews’ web-based software platform which enables businesses to get online customer reviews, including any updates or enhancements thereto that Mercury Reviews may provide to Customer from time to time.
    5. “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device, or as otherwise defined under applicable law, whichever is more restrictive. 
    6. “Scope Limitations” means any limitations on Customer’s use of the Mercury Reviews Platform specified in the applicable Subscription Plan. 
    7. “Subscription Plan” means the recurring payment plan agreed to by Customer and set forth in Customer’s Mercury Reviews account specifying the details of access to the Mercury Reviews Platform to be provided, pricing, and payment terms.
    8. “Subscription Term” means the duration of time Customer’s Subscription Plan is in effect.
  2. Use of the Mercury Reviews Platform and Documentation.
    1. Access to the Mercury Reviews Platform. Subject to the terms and conditions of these Terms and Customer’s payment of all fees, Mercury Reviews grants to Customer a limited right during the applicable Subscription Term, to access and use the Mercury Reviews Platform by and through its Authorized Users solely in connection with Customer’s internal business operations in the manner described by any accompanying Documentation and Scope Limitations. 
    2. Documentation. Subject to and conditioned upon Customer’s strict compliance with the Agreement and payment of all applicable fees, Mercury Reviews grants to Customer a personal, non-transferable, non-sublicensable, non-exclusive, limited license during the applicable Subscription Term to, solely by and through its Authorized Users, make a reasonable number of copies of the Documentation and internally use that Documentation (including any copies), in each case, solely in support of its authorized use of the Mercury Reviews Platform in accordance with the Agreement.
    3. Technical Support. For so long as Customer is current with its payment of all fees, Mercury Reviews will use commercially reasonable efforts to provide technical support services relating to use of the Mercury Reviews Platform via the channels and during the hours specified by Mercury Reviews.
    4. Restrictions. Except and solely to the extent permitted by the Agreement or by applicable law, Customer will not (and will not permit or authorize any third party to): (a) use the Mercury Reviews Platform or Documentation except as expressly permitted under the Agreement; (b) reverse engineer, decompile, disassemble, modify, merge, or translate the Mercury Reviews Platform or Documentation, or create derivative works of the Mercury Reviews Platform or Documentation; (c) install or otherwise use the Mercury Reviews Platform or Documentation in any way that would permit or authorize the Mercury Reviews Platform or Documentation to be used in violation of the Scope Limitations or otherwise in violation of the Agreement; (d) transfer, assign, sublicense, sell, or otherwise convey any of Customer’s rights to the Mercury Reviews Platform or Documentation; (e) remove, delete, alter, or obscure any trademarks or any copyright, trademark, patent, or other intellectual property rights notices provided on or with the Mercury Reviews Platform or Documentation; (f) use the Mercury Reviews Platform or Documentation after the applicable Subscription Plan, even if the ability to use the Mercury Reviews Platform or Documentation does not automatically become disabled; (g) transmit any software or other materials that contain any virus, worm, time bomb, trojan horse, or other harmful or disruptive component; (h) use any robot, spider, site search/retrieval application, or other manual or automatic device or process to retrieve, index, “data mine”, or in any way reproduce or circumvent the navigational structure or presentation of the Mercury Reviews Platform or Documentation; (i) probe, scan or test the vulnerability of any system or network or breach any security or authentication measures; (j) harvest or collect information about other users without their prior written consent; (k) engage in any activity that could damage, disable, overburden, or impair Mercury Reviews’ servers or networks, or interfere with any other party’s use and enjoyment of the Mercury Reviews Platform; (l) use the Mercury Reviews Platform or Documentation for any illegal, inappropriate, and/or unauthorized purpose; or (m) use the Mercury Reviews Platform to compete with Mercury Reviews’ business in any way. 
    5. Responsibility for Use of Mercury Reviews Platform and Documentation. Customer is responsible and liable for all actions, and inactions with respect to the Mercury Reviews Platform and Documentation by its Authorized Users or by any other person or entity to whom Customer or an Authorized User may, directly or indirectly, provide access to or permit to use the Mercury Reviews Platform or Documentation, as if they were an action or inaction of Customer.
    6. Reservation of Rights. Mercury Reviews grants to Customer only those rights relating to the Mercury Reviews Platform and Documentation expressly described in this Agreement. Mercury Reviews reserves to itself all rights in and to the Mercury Reviews Platform and Documentation not expressly granted to Customer in accordance with the Agreement.
    7. Feedback. If Customer provides any feedback to Mercury Reviews concerning the functionality and performance of the Service (including identifying potential errors and improvements), Customer hereby assigns to Mercury Reviews all right, title, and interest in and to the feedback, and Mercury Reviews is free to use the feedback without payment or restriction.
    8. Customer Data. Mercury Reviews is not responsible for performing, and is not liable for any failure to perform, any back-up of any data provided, processed, or stored by Customer in or through the Mercury Reviews Platform (“Customer Data”). Customer hereby grants to Mercury Reviews a non-exclusive, irrevocable, worldwide, fully paid-up, royalty-free, license to use, copy, modify, publish, distribute, display, publicly perform, and make derivative works of Customer Data solely for the purpose of providing the Mercury Reviews Platform. Customer represents and warrants that Customer Data: (i) does not infringe any intellectual property rights or privacy rights of any third party and that Customer has all rights and legally required consents necessary to use Customer Data as contemplated by this Section 2(H); (ii) is not unlawful, defamatory, obscene, or offensive; and (iii) does not contain any viruses or other harmful or malicious code. Notwithstanding anything to the contrary herein, Mercury Reviews has the right to monitor Customer’s use of the Mercury Reviews Platform and to create and analyze (in some cases with the help of third party software tools) aggregations and summaries of such usage data, provided that no such aggregation or summary directly or indirectly identifies Customer, or includes any data or information that is directly traceable to Customer. Customer acknowledges and agrees that Mercury Reviews has the unrestricted, royalty-free right to use, disclose, and distribute such aggregations and summaries throughout the world, in any form or media, for any purpose. 
    9. Compliance with Laws. Customer represents and warrants that Customer will comply with all applicable laws, rules, and regulations in connection with Customer’s activities under the Agreement, including but not limited to, the Telephone Consumer Protection Act, 47 U.S.C. § 227 and its implementing regulations (“TCPA“), the Telemarketing Sales Rule, 16 C.F.R. Part 310 (“TSR“), the Controlling the Assault of Non-Solicited Pornography And Marketing Act (“CAN-SPAM”), the General Data Protection Regulation (“GDPR”), Canada’s Anti-Spam Legislation (“CASL”), and the California Consumer Privacy Act (“CCPA”).
      1. TCPA, TSR and CAN-SPAM. Customer is solely responsible for complying with the TCPA, the TSR, and CAN-SPAM with respect to Customer’s use of the Mercury Reviews Platform to contact Customer’s clients. Customer is responsible for obtaining prior express written consent(s) from any and all third parties (including Customer’s clients) to send and receive SMS text messages using the Mercury Reviews Platform.
      2. CCPA. For purposes of the CCPA with respect to Customer Personal Information, Customer agrees that it is a Business and Mercury Reviews is a Service Provider as those terms are defined in the CCPA. Mercury Reviews will not: (a) sell the Customer Personal Information; (b) retain, use, or disclose the Customer Personal Information for any purpose other than for the specific purpose of performing the Services or as otherwise permitted by CCPA and its implementing regulations; (c) retain, use, or disclose the Customer Personal Information for a commercial purpose other than providing the Services; or (d) retain, use, or disclose the Customer Personal Information outside of the direct business relationship between Mercury Reviews and Customer. Mercury Reviews certifies that it understands these restrictions and will comply with them. 
    10. License to Marks. If Customer would like to apply its branding to the Mercury Reviews Platform, Customer’s trademarks or logos (collectively, the “Marks”), Customer hereby grants to Mercury Reviews a non-exclusive, royalty-free, non-transferable, worldwide right and license, during the applicable Subscription Term to copy, reproduce, use, display, publicly perform, modify (at Customer’s direction), and resize the Marks in order to provide the services as described under the Subscription Plan. As between the parties, Customer owns all right, title, and interest in and to the Marks and any and all goodwill that is created by or that results from Mercury Reviews’ use of the Marks under the Agreement will inure solely to Customer. Customer represents and warrants that Mercury Reviews is the sole and exclusive owner of the Marks, and that Customer has the right to grant the licenses agreed to in this Section. 
  3. Fees and Payment
    1. Fees. Customer will pay Mercury Reviews the fees and any other amounts owing under this Agreement, as specified in the applicable Subscription Plan.  
    2. Payment Terms. Unless otherwise specified in a Subscription Plan, all charges are monthly recurring payments due monthly in advance. All fees are in U.S. dollars and are non-refundable. If Mercury Reviews changes any fees that apply to the Subscription Plan, including by adding additional fees or charges, Mercury Reviews will provide advance notice of those changes and the changes will not take effect until the next billing period. If Customer does not accept the changes, Customer’s sole remedy is to terminate the Subscription Plan as set forth in Section 4 below. Customer authorizes Mercury Reviews to automatically charge on a going-forward basis until cancellation of Customer’s Subscription Plan as permitted herein, all sums as described in these Terms for the Subscription Plan Customer selects on or before the payment due date for the applicable sums to the payment method Customer specifies at the time of purchase of the Subscription Plan, unless otherwise agreed by the parties. If Customer pays any fees with a credit card, Mercury Reviews may seek pre-authorization of the credit card account to verify that the credit card is valid and has the necessary funds or credit available to cover Customer’s purchase. If Customer updates payment information, it may take up to 5 business days for the update or cancellation to take effect. Customer will reimburse any costs or expenses (including, but not limited to, reasonable attorneys’ fees) incurred by Mercury Reviews to collect any amount that is not paid when due.  
    3. Taxes. Other than federal and state net income taxes imposed on Mercury Reviews, Customer will bear all taxes, duties, and other governmental charges resulting from the Agreement.
  4. Term and Termination
    1. Term of the Agreement. The term of the Agreement will commence on the date Customer first agrees to these Terms (“Effective Date”) and will continue until terminated as set forth herein (the “Term”). If no Subscription Plan is in effect, either party may terminate these Terms for any reason upon written notice to the other party. Unless otherwise agreed by the parties, Subscription Plans are month-to-month, and either party may terminate a Subscription Plan by providing written notice of termination to the other party which will take effect at the end of then-current month.
    2. Notice of Material Breach or Default. Mercury Reviews may terminate this Agreement and any Subscription Plan immediately upon notice if Customer materially breaches the Agreement. Without limiting the foregoing, any failure by Customer to timely pay to Mercury Reviews any amounts owing under a Subscription Plan will constitute a material breach. 
    3. Termination for Insolvency. Mercury Reviews may terminate the Agreement, effective immediately upon written notice, if Customer files, or has filed against it, a petition for voluntary or involuntary bankruptcy or pursuant to any other insolvency law, makes or seeks to make a general assignment for the benefit of its creditors or applies for, or consents to, the appointment of a trustee, receiver or custodian for a substantial part of its property.
    4. Effect of Termination. Upon the termination of the Agreement or a Subscription Plan: (i) all rights and licenses granted by Mercury Reviews to Customer under the Agreement or the applicable terminated a Subscription Plan will terminate; (ii) Customer will pay to Mercury Reviews any fees, reimbursable expenses, compensation, or other amounts that have accrued prior to the effective date of the termination; (iii) Mercury Reviews will have no obligation to perform under the terminated Subscription Plan, as applicable, after the effective date of termination; and (iv) the parties’ respective rights and obligations under Sections 2(D) – 2(I), 4(D), 5(B), 6, 7, and 8 of the Agreement will survive. If a certain Subscription Plan is terminated, the Agreement and any other Subscription Plans will remain in effect. If the Agreement is terminated, all other Subscription Plans will automatically terminate as well.
  5. Warranties and Disclaimer.
    1. Mutual Warranties. Each party represents and warrants to the other that: (a) the Agreement has been duly executed and delivered and constitutes a valid and binding agreement enforceable against the executing party in accordance with its terms; (b) no authorization or approval from any third party is required in connection with the execution, delivery, or performance of the Agreement by the executing party; and (c) the execution, delivery, and performance of the Agreement by the executing party does not violate the laws of any jurisdiction or the terms or conditions of any other agreement to which it is a party or by which it is otherwise bound.
    2. Disclaimer. Except for the limited warranties described in section 5(a), the Mercury Reviews Platform is provided “AS IS”, and Mercury Reviews specifically disclaims all warranties, whether express, implied, or statutory with respect to the Mercury Reviews Platform, Documentation, Support Services, including the implied warranties of non-infringement of third party rights, merchantability, satisfactory quality, and fitness for a particular purpose as well as any warranties arising from a course of dealing, usage or trade practice. In addition, Mercury Reviews does not warrant that the Mercury Reviews Platform, Documentation or Support Services will satisfy Customer’s requirements, is without defect or error, or that the operation of the Mercury Reviews Platform will be uninterrupted or secure. No oral or written information given by Mercury Reviews, its agents, or employees will create any additional warranty. No modification or addition to the limited warranties set forth in the Agreement is authorized unless it is set forth in writing, references the Agreement, and is signed on behalf of Mercury Reviews by a corporate officer. This exclusion also applies to any of Mercury Reviews subcontractors, suppliers, authorized service providers, and program developers. Some jurisdictions do not allow the exclusion or limitation of warranties, so that limitation or exclusion may not apply to Customer.
  6. Indemnification. Customer is responsible for its and its Authorized Users’ use of the Mercury Reviews Platform, and Customer will defend and indemnify Mercury Reviews and its officers, directors, employees, consultants, licensees, affiliates, subsidiaries and agents (together, the “White Peak Entities”) from and against every claim, liability, damage, loss, and expense, including reasonable attorneys’ fees and costs, arising out of or in any way connected with: (a) Customer’s breach of this Agreement or any applicable law or regulation; or (b) any dispute or issue between Customer and any third party. Mercury Reviews reserves the right, at Mercury Reviews’ own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by Customer (without limiting your indemnification obligations with respect to that matter), and in that case, Customer agrees to cooperate with Mercury Reviews’ defense of that claim.
  7. Limitations of Liability.  
    1. Disclaimer of Indirect Damages. Notwithstanding anything to the contrary contained in the agreement, Mercury Reviews will not, under any circumstances, be liable to Customer for consequential, incidental, special, or exemplary damages arising out of or related to the Agreement, including but not limited to lost profits or loss of business, even if Mercury Reviews is apprised of the likelihood of such damages occurring.
    2. Cap on Liability. Under no circumstances will Mercury Reviews’ total liability of all kinds arising out of or related to the Agreement (including but not limited to warranty claims), regardless of the forum and regardless of whether any action or claim is based on contract, tort, or otherwise, exceed the total amount paid by Customer to Mercury Reviews during the 3 months immediately preceding the claim (determined as of the date of any final judgment in an action). 
    3. Independent Allocations of Risk. Each provision of the Agreement that provides for a limitation of liability, disclaimer of warranties, or exclusion of damages is to allocate the risks of the Agreement between the parties. This allocation is reflected in the pricing offered by Mercury Reviews to Customer and is an essential element of the basis of the bargain between the parties. Each of these provisions is severable and independent of all other provisions of the Agreement. The limitations in this section 7 will apply notwithstanding the failure of essential purpose of any limited remedy in the Agreement. 
  8. General.
    1. Export. Customer will comply with all applicable laws, rules and regulations in connection with Customer’s activities under the Agreement, including but not limited to export and import laws. Customer acknowledges that it is Customer’s responsibility to obtain any required licenses to export and re-export the Mercury Reviews Platform. The Mercury Reviews Platform, including technical data, is subject to U.S. export control laws, including the U.S. Export Administration Act and its associated regulations, and may be subject to export or import regulations in other countries. Customer represents and warrants that the Mercury Reviews Platform is not being and will not be acquired for, shipped, transferred, or reexported, directly or indirectly, to proscribed or embargoed countries or their nationals and persons on the Table of Denial Orders, the Entity List or the List of Specifically Designated Nationals, unless specifically authorized by the U.S. Government for those purposes.
    2. Governing Law. The Agreement will be governed by the laws of the United States and the State of Nevada without regard to the conflict of laws provisions of any state or jurisdiction that would result in the application of the laws of another jurisdiction. Any litigation arising from the Agreement will be brought exclusively in the state or federal courts located in Reno, Nevada. The United Nations Convention on Contracts for the International Sale of Goods is specifically disclaimed.
    3. Assignment. Customer may not assign or otherwise transfer any of Customer’s obligations or performance, the Agreement or any licenses granted or obligations set forth in the Agreement, in each case whether voluntarily, involuntarily, by operation of law, merger, a sale of all or substantially all of Customer’s assets, business reorganization or otherwise, without Mercury Reviews’ prior written consent and any attempted assignment by Customer is void. Mercury Reviews may freely assign or otherwise transfer all or any of its rights, or delegate or otherwise transfer all or any of its obligations or performance, under the Agreement without Customer’s consent. The Agreement is binding upon and inures to the benefit of the parties hereto and their respective permitted successors and assigns.
    4. Severability. In the event that any provision of the Agreement is found to be unenforceable, that provision will be deemed modified to the extent necessary to allow enforceability of the provision as so limited, being intended that Mercury Reviews will receive the benefit contemplated herein to the fullest extent permitted by law, and the validity and enforceability of the remaining provisions will not be affected thereby. If any material limitation or restriction on the use of the Mercury Reviews Platform or Documentation under the Agreement is found to be illegal, unenforceable, or invalid, Customer’s right to use the Mercury Reviews Platform or Documentation will immediately terminate.
    5. Waiver. Failure of either party to require performance by the other party of any provision hereof will not affect the full right to require that performance at any time thereafter; nor will the waiver by either party of a breach of any provision hereof be taken or held to be a waiver of the provision itself.
    6. Entire Agreement. The Agreement, including all Subscription Plans, is the final and complete expression of the agreement between the parties regarding the subject matter hereof. The Agreement supersedes, and the terms of the Agreement govern, all previous oral and written communications regarding these matters, all of which are merged into the Agreement, except that the Agreement does not supersede any prior nondisclosure or comparable agreement between the parties executed prior to the Agreement being executed. No employee, agent, or other representative of Mercury Reviews or any vendor, reseller, or other person has any authority to bind Mercury Reviews with respect to any statement, representation, warranty, or other expression unless the same is specifically set forth in the Agreement. No usage of trade or other regular practice or method of dealing between the parties will be used to modify, interpret, supplement, or alter the terms of the Agreement. The Agreement may be changed only by a written agreement signed by an authorized agent of the party against whom enforcement is sought. Mercury Reviews will not be bound by, and specifically objects to, any term, condition or other provision that is different from or in addition to the Agreement (whether or not it would materially alter the Agreement) that is proffered by Customer in any purchase order, receipt, acceptance, confirmation, correspondence, or otherwise, unless Mercury Reviews specifically agrees to that provision in writing and signed by an authorized agent of Mercury Reviews.
    7. Relationship. Mercury Reviews will be and act as an independent contractor (and not as the agent or representative of Customer) in the performance of the Agreement. The Agreement will not be interpreted or construed as: (i) creating or evidencing any association, joint venture, partnership, or franchise between the parties; (ii) imposing any partnership or franchise obligation or liability on either party; or (iii) prohibiting or restricting Mercury Reviews’ performance of any services for any third party or the provision of products to any third party. Customer must not represent to anyone that Customer is an agent of Mercury Reviews or is otherwise authorized to bind or commit Mercury Reviews in any way without Mercury Reviews’ prior authorization.
    8. Subcontractors. Mercury Reviews may use a subcontractor or other third party to perform its duties under the Agreement so long as Mercury Reviews remains responsible for all of its obligations under the Agreement.
    9. Notices. Any notice required or permitted to be given in accordance with the Agreement will be effective if it is in writing and sent by certified or registered mail, or insured courier, return receipt requested, to the appropriate party at the address set forth on the applicable Subscription Plan and with the appropriate postage affixed. Either party may change its address for receipt of notice by notice to the other party in writing (which may include email). Notices are deemed given two business days following the date of mailing or one business day following delivery to a courier.
    10. Force Majeure. Mercury Reviews will not be liable for, or be considered to be in breach of or default under the Agreement on account of, any delay or failure to perform as required by the Agreement as a result of any cause or condition beyond Mercury Reviews’ reasonable control, so long as Mercury Reviews uses all commercially reasonable efforts to avoid or remove those causes of non-performance.
    11. Interpretation. Section headings are used in the Agreement for convenience of reference only and will not affect the meaning of any provision of the Agreement. For purposes of the Agreement, (i) the words “include,” “includes” and “including” will be deemed to be followed by the words “without limitation;” (ii) the words “such as”, “for example” “e.g.” and any derivatives of those words will mean by way of example and the items that follow these words will not be deemed an exhaustive list; and (iii) the word “or” is used in the inclusive sense of “and/or” and the terms “or,” “any,” and “either” are not exclusive. No ambiguity will be construed against any party based on a claim that the party drafted the language. 
senior care

Senior Care

Showcase the Love You Have for Your Clients

Win More Clients and Respond to Reviews Just Got Easier

Mercury provides senior care providers with a tailored approach to improve their online presence. Clients and their families can use a Google review link to leave a Google review. It is an opt-in process, so clients who desire confidentiality are never compromised.

Boost Your Visibility and Credibility

Senior Care providers need Mercury for business growth. We help providers gain visibility and build trust to get more clients.

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Web Designers

A Pixel-Perfect Tool for Web Designers

Increase Your Visibility in Organic Search

Mercury offers an easy way for web designers to improve their rankings on Google — get more Google reviews. We also make it easier to close more deals. Our platform is essential for building a strong digital presence, which is crucial in today's competitive market.

Show Off Your Reputation and Drive Growth

Mercury helps web designers use online reviews to attract new clients and build lasting relationships.

therapists

Therapists

Enhancing Therapists' Online Reputation

Strengthen Your Practice's Digital Footprint

Mercury provides therapists with a HIPPA-compliant and tailored approach to improve their online presence by generating more Google reviews. It is an opt-in process, so patients who desire confidentiality are never compromised. The reviews and our process boost the practice's visibility and credibility.

Build Trust and Attract New Clients

Therapists need Mercury for business growth. We help practitioners gain visibility and build trust to get more patients.

hairdresser

Hairdressers

Styling Success for Hairdressers

Enhance Your Salon's Digital Presence

Mercury offers hairdressers a dynamic tool to improve their online visibility. Our turn-key solution encourages satisfied clients to leave a Google review. Improved local search rankings and more clients are at your fingertips by enhancing the salon's profile.

Grow Your Clientele with Positive Reviews

Mercury is key for hairdressers to leverage online reviews and grow their business.

auto repair

Auto Repair

Driving Success for Auto Repair Services

Elevate Your Auto Repair Shop's Online Impact

Mercury is the perfect tool for auto repair businesses. It enhances their online visibility by making it easy for happy customers to write a Google review. Few tactics will increase your shop's visibility in local search results more effectively.

Building Reputation and Attracting Customers

Mercury empowers auto repair shops to leverage online reviews. This helps them grow their business and client trust.

insurance agent

Insurance Agents

Protecting Insurance Agents' Future Business Growth

Enhance Your Agency's Digital Profile

Mercury offers a new way for insurance agents to gain more Google reviews. It also improves their online visibility. Our platform is essential for building a strong digital presence, which is crucial in today's competitive market.

Enhance Client Relations and Drive Growth

Mercury helps insurance agents use online reviews to attract new clients and build lasting relationships.

accountant

Accountants

More Online Reviews Always Adds Up for Accountants

Optimize Your Accounting Firm's Online Visibility

Mercury is a pivotal tool for accountants. It helps them increase their online presence and local SEO. It streamlines gathering client reviews, improving the firm's ranking on Google and other search engines.

Strengthen Client Trust and Business Growth

Mercury helps accountants use online reviews, cost-effectively enhancing their marketing strategy and client base efficiently.

roofer

Roofers

Advancing Roofing Businesses Online

Elevate Your Roofing Services in the Digital Space

Mercury improves the online visibility and local SEO for roofers. It simplifies collecting positive customer feedback, almost instantly improving the roofing business's results from Google.

Build Credibility and Expand Your Reach

Mercury helps roofers use online reviews to grow their business and showcase their reputation.

plumber

Plumbers

Gets the Phone Ringing for Plumbers

Boost Your Plumbing Business Online

Mercury offers plumbers a strategic way to enhance their online visibility and local SEO. It helps get positive customer reviews, which virtually assures improved rankings on Google and Bing.

Show That You Are Trusted and Grow Your Clientele

Mercury is the perfect solution for plumbers. They can cost-effectively integrate review management into their marketing strategy, effectively growing their business.

restaurant

Restaurants

Diners Will Eat Up Your Improved Online Visibility

Elevate Your Restaurant's Digital Profile

Mercury is crucial for restaurants. It helps them enhance their online footprint and local search engine optimization (SEO). Our easy-to-use platform simplifies gathering positive reviews from diners and improves visibility on search engines like Google.

Expand Your Diner Base through Active Engagement

Mercury helps restaurants effectively incorporate review management into their marketing strategies. It helps draw in more customers and bolster their overall reputation.

retail

Retail

Business Reviews to Transform Your Retail Business

Magnify Online Visibility for Retailers

Mercury empowers retail stores to improve their online presence and local SEO. Our easy-to-use platform simplifies gathering positive customer reviews, improving visibility on Google and other review sites.

Enhance Customer Engagement and Grow Your Retail Brand

Mercury helps retail businesses handle online reviews and improves marketing to attract more customers.

doctor

Doctors

Get More Google Reviews for Your Medical Practice

Mercury offers doctors a powerful solution to amplify their online visibility and local SEO. Proactively gathering good patient reviews boosts the reputation of medical practices on Google and other review sites.

Build Patient Trust and Expand Your Practice

Mercury integrates seamlessly into a doctor's marketing approach, ensuring they will grow their patient base.

lawyer

Lawyers

Quickly Boost Your Legal Practice

Stronger Online Presence for Lawyers

Mercury equips lawyers with an efficient way to enhance their online visibility and local SEO. Clients find it easier and natural to give good reviews. In turn, this increases the law firm's visibility on Google and other review sites.

Earn Trust and Grow Your Client Base

Mercury helps lawyers seamlessly incorporate review management into their marketing strategies. This builds their reputation and attracts new clients at a fraction of the cost of other marketing initiatives.

dentist

Dentists

Skyrocket Your Dental Practice Search Results

Enhance Online Presence for Dental Practices

Mercury is a valuable tool for dentists to increase their online presence and local SEO. Happy patients can easily leave positive reviews, which increases the practice's visibility on Google.

Build Trust and Attract New Patients

Mercury is a powerful review management system that helps dentists enhance their image and draw in more patients.

realtor

Realtors

Use Online Reviews to Generate More Listings

Maximize Online Visibility

Mercury empowers local Realtors to enhance their online presence and local SEO. Realtors can invite clients to write reviews on our platform. Few tactics are more certain to jump-start their visibility in Google search.

Engage and Grow

Mercury helps Realtors strategically use online reviews in their marketing and stand out to potential clients.